Supporting rural and remote communities
It doesn’t just feel good, it’s good business.
More than 7 million Australians live outside a major city – that’s over a quarter of the population.
The communities we serve are critical to the nation’s primary production, resource and tourism sectors. In these three sectors alone, they generate roughly one quarter of the nation’s GDP and two thirds of the total value of its exports.
Put simply, rural and remote Australia is just too big and too valuable to be overlooked.
We’re known and trusted by the people and communities we serve and we’ve established a loyal and engaged following.
It doesn’t just feel good, it’s good business.
More than 7 million Australians live outside a major city – that’s over a quarter of the population.

The communities we serve are critical to the nation’s primary production, resource and tourism sectors. In these three sectors alone, they generate roughly one quarter of the nation’s GDP and two thirds of the total value of its exports.
Put simply, rural and remote Australia is just too big and too valuable to be overlooked.
We’re known and trusted by the people and communities we serve and we’ve established a loyal and engaged following.
Why we do it
Rural and remote communities are doing it tough.

People who don’t live in greater capital cities are 1.5x more likely to suicide than people who do.

Indigenous Australians are 2.75x more likely to suicide than non-Indigenous Australians.
